Jeevak Badve

Jeevak Badve

Principal, Director of Strategic Growth at Sundberg-Ferar Product Innovation Studio

Jeevak brings energy, passion & curiosity to his role as Principal, and Director of Strategic Growth at Sundberg-Ferar. With his unique blend of education and experience in industrial design, engineering and business, he is a rallying voice for the alignment and optimal inclusion of the end user's un-met needs, and unspoken wants in the core value proposition of a company's products & service portfolio, and he helps companies understand the fundamental role of Industrial Design Thinking to generate sought-after shareholder value. Jeevak has more than 23 years of professional design experience, first in India for 7 years at Tata Motors, and then in the U.S. for 16 years at GM Design and now at Sundberg-Ferar. Beyond his role here, Jeevak is on the board of prominent design associations and think tanks like the Michigan Design Council, Aether Design Group, and Detroit Creative Corridor. He also served on IDSA's International board for 6 years and chaired IDSA's 2017 flagship International Design Conference: "Design IS Business". After all of this, in his copious amounts of spare time, he can be found indulging his love of kickboxing, and obstacle course running, or photographing birds in obscure parts of the world. http://sundbergferar.com/welcome/

Sessions
Designing to Evoke the Right User Response
Tuesday, February 11 10:45 AM - 11:45 AM